About QO

We’re a visionary lifestyle destination.

What makes us the QO

We’re a visionary lifestyle destination


The hotel that lives

Shaped by nature,
driven by ingenuity.


Intuitive, considered design

Bringing the QO to life by bringing the outside in.


What makes us the QO

The QO is a new experience where both travelers and
the local community can intertwine.

Whenever people meet at the QO, the element of energy creates a spark that can ignite countless possibilities. That’s why we’ve created a place where travelers can feel like locals, and locals can feel at home. A place where you’re surrounded with people just like you. Saturated with the element of energy, so you can feel energized, inspired and delighted. We are housed in a remarkable living building because we don’t think that you need to compromise on luxury to be meaningful. We think it’s crucial they co-exist. We want you to live well and feel good. Let’s both look after the planet while we make that happen.

QO | Going Full Circle


The natural world works in cycles, but humans have been slow to adopt this approach to our own relationship with the planet. It’s now crucial that we move away from our linear, ‘take, make and dispose’ approaches and adopt circular ones to ensure we live within our means.

There are four key ways in which we’ve moved away from one-use and into circularity. Firstly, we use natural and existing resources as much as possible. We then source materials and consumables that are both well-produced and created nearby.

We make a point of using long-lasting instead of throwaway items. And finally, we reuse, repurpose or recycle before we even consider discarding something. We’re proud to put this into practice throughout the QO. It’s the force behind our greenhouse – the core of our living building – where you can see the concept brought to life.


The materials used in both construction and interior design have been chosen for their circularity credentials, provenance and relevance to the QO’s story and vision. Our commitment to this literally runs throughout the hotel; almost a third of the concrete used in the construction of the QO came from Amsterdam’s iconic old Shell building. Integrating this landmark into our new building has allowed us to imbue it with Amsterdam heritage, while the Netherlands’ history with the sea lives on in our carpets, which are made from 100% recycled yarn previously used in fishing nets. Finally, we want the QO to be as free of materials with toxic emissions as possible therefore we have checked elements from the wood to the wallpaper against this marker.


The Hotel that lives

The QO was born of the need to stop the wasteful, one-use approach to hospitality. Instead, we want to prove that embracing a sustainable, circular approach is the only way to create a genuinely positive impact – for both people and planet.

It’s not difficult to enjoy life while taking care of the world around you. And by treating life well we make the world a better place to stay in. This concept means more to us than just ticking a few eco-friendly boxes: it runs throughout our building and operations, driving the choices we make. Sometimes it will be clear to see and other times you won’t notice at all. Instead, what you will experience is the energy that comes from a place truly committed to the planet and the people who live on it.


QO | Circularity in action


Our greenhouse is the perfect example of how we envisage a living building. And what it means to make that a reality. By developing a fully functioning, self-sufficient and self-regulating ecosystem, we have created an active approach to circularity that filters through every floor of the QO. It connects the layers of the hotel by growing specialist and distinctive fruits, vegetables, herbs – and even fish – to provide produce that’s enjoyed from Persijn all the way up to Juniper & Kin. And is a vital part of our production.

The footprint of the greenhouse is quite literally replicated in the main atrium of the hotel, mirroring its position on the roof. This huge architectural feature is made from perforated steel, allowing light to filter through. It’s a striking visual reminder that the principles embodied in the greenhouse can be felt throughout your experience.

QO | Warmth from water


Buried 70m below the ground is our underground energy storage system; a thermal aquifer typical of the way energy is used in the Netherlands. Put simply, this means taking heated water from the hotel in the summer when we don’t need it and storing it underground until we do. We then increase the heat once more by pumping it back out of the ground and into the hotel. Keeping the QO, and you, at just the right temperature.

QO | Grey means green


One of the key ways we’ve introduced circularity into our operations is with our use and reuse of water. It’s one of the highest-volume resources in a hotel, and as such it shouldn’t only be one-use. So we’ve created a grey water system to significantly limit the wastewater. This means all water that comes from the showers and sinks is then used again to flush the toilets. So feel free to relax in our spacious showers: they’re designed for good.

Intuitive, considered design

The QO is designed to create a different kind of energy. Where no floor is the same, but everything works together in harmony.

To reflect the innovative ethos of the QO we collaborated with design partners who are pioneers in their fields. International firm Conran was selected for the bedroom design, while we worked with the Dutch firm Tank to create public spaces that our local community would love.

Two different architects brought the QO to life. They worked collaboratively to bridge two distinct lines and create one of Europe’s most sustainable hotels. Mulderblauw was chosen for their specialism in hotel design, while Paul de Ruiter was brought on board thanks to their expertise in sustainable architecture.  Here they all explain how they made the vision of the QO a reality.


QO | About the QO


The exterior of the QO is one of the most visible elements of circularity that shape our living building. Made up of a series of fully responsive thermal panels, it adapts and reacts to the climate outside the hotel, working as one or individually to control the temperature inside. Whether that’s creating extra insulation on cooler days, or letting the sunshine flood in to warm us, we keep our energy footprint low by only using what we need. When you’re not in your bedroom the façade will respond to the conditions outside, but when you are there; you’re in control. The building breathes in tune with the seasons, and with you, to conserve energy: giving what’s needed and saving what’s not every hour of every day.


We are proud to have been Green Globe certified since July 2019. Green Globe is a worldwide certification program for sustainable travel and tourism. It focuses on the economic, social and environmental management.

The QO doesn’t just want to reduce its environmental impact; it wants to re-think the way hotels are and change them to become more sustainable stand-alone units whilst integrating them to become part of the neighbourhood.

Read more about our integrated approach and economic, social and environmental management measures at the QO